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Back in the days when people needed to carve out Latin letters in stone, the designer would usually paint the letters they wanted with a paintbrush. Origins: The reason they have these tiny feet is actually because of stone carving. The areas in red are called the serif.Ī lot of Serif typefaces that you’ll see will look a lot more traditional or conservative. The typeface Serif is differentiated from Sans Serif by the tiny little feet-like thingy called Serifs. Let’s start! Serif Type Family Example of a Serif font. And how, as a designer, you can choose the right fonts and combine them. This post is going to give you a quick introduction to the biggest families in Typography: Serif and Sans Serif.
#Font types how to#
Text within images can become more pixelated, blocky, and difficult to read when enlarged, such as may be necessary by users with some visual disabilities.For digital design, it’s important to know and understand how to use and how to combine different fonts. The Web Content Accessibility Guidelines require that if the same visual presentation can be made using text alone, an image is not used to present that text. When text is instead defined within an image, it loses most of that adaptability. Additionally, true text can be copied and pasted, adapts to various screen sizes, is more compatible with search engines and low bandwidth environments, etc. The user can customize it for better readability, such as by adjusting the line, word, and character spacing, changing the font face, changing text colors, increasing the text size without loss of fidelity, and translating to other languages. When content is presented as real text-meaning rendered a text characters in a web page-it is very adaptable.
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Real text provides many advantages over text within images. Consider the differences between these two logos with the same text, but different typefaces. A cartoon font used on a bank web site, for example, would likely undermine the sense of trust and professionalism the user expects. Typefaces should be chosen to align with the tone, messaging, and brand of the content. Similarly, there is not one typeface that will be optimal for all users with dyslexia. Many common and standard fonts available in modern operating systems meet these requirements. The typeface should be familiar or easily-parsed so that it quickly becomes familiar. Regardless, simplicity in typefaces is critical. Some long-held beliefs, such as the idea that sans-serif fonts are better for viewing on a screen and serif fonts are better for print are outdated due to the prevalence of high resolution displays. Experts disagree on which typefaces provide the best readability. Unfamiliar or complex typefaces require additional time and orientation, resulting in character or word parsing (which is slow and cognitively intense) rather than pattern/block parsing (which is fast and less burdensome). Simple, familiar typefaces are easiest to parse and read because the mind already has or can quickly generate a model for the shapes and patterns of text. Use simple, familiar, and easily-parsed fonts Avoid small font sizes and other anti-patterns.Ensure sufficient, but not too much, contrast between the text and the background.Use a limited number of typefaces, fonts, and font variations.Use simple, familiar, and easily-parsed fonts.For optimal readability and understandability, the key is to avoid those interruptions. It is only when characters or words are unfamiliar or introduce a barrier to that direct pattern-to-meaning process that we must pause to more closely examine or process characters or words. This subconscious process allows us to read and understand text content very quickly with high degrees of understanding, even though we aren't even seeing or thinking of characters and words. Instead, the eye quickly scans through text and parses patterns and groups of characters (typically 6-9 characters at a time) which are nearly instantaneously converted into meaning by the human brain. When reading text, most people do not read or parse individual characters or even words.